Mobile Privacy: The New Brand Builder?

fashion-person-woman-hand

Our smartphones are basically a limb. Just how attached are we? About 46% of smartphone users say their device is something they couldn’t live without.

We love our devices deeply. Mobile phones also provide incredible opportunity (and risk) for advertisers. It’s important for content marketers to understand that the way they use mobile data can either build up, or break down, their brand relationships.

Here are three ways to build your brand with privacy matters in mind.

Continue reading

[Infographic] Stuff Content Marketers Should Know for Smart SEOing

Legendary mad men Bill Bernbach revolutionized the ad industry in the 1940s. How? By devising art-copy teams. Today, we need to arrange a different type of marketing marriage. Now, more than ever, content writers and SEO specialists should be best buds. So, what’s the problem?

Continue reading

4 Marketing Trends You’ll See in 2016

The Future

It’s December. Otherwise known as Potluck Season. Yep, it’s the only perk you miss out on when you telecommute. Well, that, and the weekly smell of burnt popcorn wafting from the breakroom microwave. Consider this post my potluck approach to predicting trends in 2016. What do you think will be a crowd favorite? Let’s dig in.
Continue reading

[Infographic] Why Brand Storytelling is Old School

“After a few days at the desk, telling the truth in an interesting way turns out to be about as easy and pleasurable as bathing a cat.” - Anne Lemont.jpg

True stories make your brand. They make it more relatable, more accessible, and best of all, stories make your brand different. Different is good.

Why do marketers tell stories?
There’s no other way to distinguish your brand. Everything else can be replicated or clickbaited or 3D printed. Traditional advertising is blocked, ignored, and DVRd into oblivion. But stories? They stand the test of time. So it should come as no surprise that brand storytelling is all the rage these days. But I think it’s rather old school. Here’s why. Continue reading

3 Rules for Hiring Content Marketing Copywriters Like a Boss

ELEVATE (1)

They say rules are meant to be broken.
Well, “they” never hired anyone.

The hiring process is no joke. I know this because I spent the last three weeks scanning and sorting and Google-doc-organizing dozens of resumes. I have been clicking and scrolling and clicking and scrolling through digital portfolios. But mostly what I have been doing is crying on the inside.

Continue reading

[Infographic] 5 Trends Driving Digital Media

Thanks to social media and the www it’s never been easier for marketers to reach an audience. Take a look at this infographic and dive in to five digital media trends that are shaping consumer behavior. Why check out this infographic? Because data like this is what makes now an incredible time to be a marketer.

Continue reading