3 Rules for Hiring Content Marketing Copywriters Like a Boss

They say rules are meant to be broken. Well, "they" never hired anyone. The hiring process is no joke. I know this because I spent the last three weeks scanning and sorting and Google-doc-organizing dozens of resumes. I have been clicking and scrolling and clicking and scrolling through digital portfolios. But mostly what I have … Continue reading 3 Rules for Hiring Content Marketing Copywriters Like a Boss

[Infographic] 5 Trends Driving Digital Media

Thanks to social media and the www it’s never been easier for marketers to reach an audience. Take a look at this infographic and dive in to five digital media trends that are shaping consumer behavior. Why check out this infographic? Because data like this is what makes now an incredible time to be a … Continue reading [Infographic] 5 Trends Driving Digital Media

Is Twitter The Road to Nowhere?

Let's talk Twitter. Millions of people love to use this social media platform. I am not one of them. I joined Twitter in October 2011 when I started blogging for Modern Parent. I have 4 tweets to my name at the time of this post. Do you have a heart for Twitter? Recently, Twitter revealed … Continue reading Is Twitter The Road to Nowhere?

Will Ad Blockers Kill Advertising?

Internet advertising is a key player in any integrated marketing communications campaign. Sometimes emerging media, such as the rising tide of ad blocker apps, have a negative impact in the marketing world. Content isn’t free without advertising. Hence, YouTube just launched YouTube Red, a $9.99-per-month subscription service that removes advertising. Clearly, it’s an effort to … Continue reading Will Ad Blockers Kill Advertising?