Our smartphones are basically a limb. Just how attached are we? About 46% of smartphone users say their device is something they couldn’t live without.
We love our devices deeply. Mobile phones also provide incredible opportunity (and risk) for advertisers. It’s important for content marketers to understand that the way they use mobile data can either build up, or break down, their brand relationships.
Here are three ways to build your brand with privacy matters in mind.
Legendary mad men Bill Bernbach revolutionized the ad industry in the 1940s. How? By devising art-copy teams. Today, we need to arrange a different type of marketing marriage. Now, more than ever, content writers and SEO specialists should be best buds. So, what’s the problem?
It’s December. Otherwise known as Potluck Season. Yep, it’s the only perk you miss out on when you telecommute. Well, that, and the weekly smell of burnt popcorn wafting from the breakroom microwave. Consider this post my potluck approach to predicting trends in 2016. What do you think will be a crowd favorite? Let’s dig in.
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True stories make your brand. They make it more relatable, more accessible, and best of all, stories make your brand different. Different is good.
Why do marketers tell stories?
There’s no other way to distinguish your brand. Everything else can be replicated or clickbaited or 3D printed. Traditional advertising is blocked, ignored, and DVRd into oblivion. But stories? They stand the test of time. So it should come as no surprise that brand storytelling is all the rage these days. But I think it’s rather old school. Here’s why. Continue reading
