Will Ad Blockers Kill Advertising?

Internet advertising is a key player in any integrated marketing communications campaign. Sometimes emerging media, such as the rising tide of ad blocker apps, have a negative impact in the marketing world.

Content isn’t free without advertising.
Hence, YouTube just launched YouTube Red, a $9.99-per-month subscription service that removes advertising. Clearly, it’s an effort to counter the growing adblock trend. And it’s just the beginning.

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