Let’s talk Twitter. Millions of people love to use this social media platform. I am not one of them. I joined Twitter in October 2011 when I started blogging for Modern Parent. I have 4 tweets to my name at the time of this post.
Do you have a heart for Twitter?
Recently, Twitter revealed that it’s changing its icons from “stars” to “hearts.” What’s up with the switch-a-roo? Apparently, the stars confused new users. Product Manager Akarshan Kumar explains to Mashable, “The change is meant to make Twitter easier and more rewarding to use.”
If something as simple as a star confuses us, then where do we go if we want to know how to use Twitter for business? Where’s that user manual? Oh. It’s right here. (Thank you, Mashable.) To be fair, Twitter also offers a helping hand.
Does advertising on Twitter even work?
Metrics matter to marketers. Because we have bosses and budgets and egos. Within any integrated marketing campaign, every channel must prove its value, especially in today’s age of ad blockers. According to the platform’s own data and this Ad Age article, people who see a promoted tweet are 1.4 times more likely to do things on a brand’s site like add a product to a shopping cart or actually buy the product than those people who don’t see the ad on Twitter. Big whoop.
Seriously, what good is Twitter?
We live in the sharing economy. And sharing is caring. (At least that’s what I teach my four-year-old.) But is it true when it comes to social media? Frankly, I think people share without reading. We’re a nation of headline readers. Yet there’s this perception out there that Twitter drives tons of traffic and buzz back to your site.
Hmmm. Does it really?
Let’s Put Twitter to the Traffic Test
Let’s face it: Twitter is great for getting people to read your posts on, well, Twitter. But is Twitter a conduit for driving traffic to your website? From my outsider perspective, the Twitter feed functions less like a gateway for outbound links and more like the new endless scrolling home page that nobody cares to leave. There’s only one way to find out if Twitter is the information highway to nowhere…I’m giving Twitter a second chance. Prove me wrong, world.
Tweet me @MogLand_Media