Legendary mad men Bill Bernbach revolutionized the ad industry in the 1940s. How? By devising art-copy teams. Today, we need to arrange a different type of marketing marriage. Now, more than ever, content writers and SEO specialists should be best buds. So, what’s the problem?
It’s December. Otherwise known as Potluck Season. Yep, it’s the only perk you miss out on when you telecommute. Well, that, and the weekly smell of burnt popcorn wafting from the breakroom microwave. Consider this post my potluck approach to predicting trends in 2016. What do you think will be a crowd favorite? Let’s dig in.
True stories make your brand. They make it more relatable, more accessible, and best of all, stories make your brand different. Different is good.
Why do marketers tell stories?
There’s no other way to distinguish your brand. Everything else can be replicated or clickbaited or 3D printed. Traditional advertising is blocked, ignored, and DVRd into oblivion. But stories? They stand the test of time. So it should come as no surprise that brand storytelling is all the rage these days. But I think it’s rather old school. Here’s why. Continue reading
They say rules are meant to be broken.
Well, “they” never hired anyone.
The hiring process is no joke. I know this because I spent the last three weeks scanning and sorting and Google-doc-organizing dozens of resumes. I have been clicking and scrolling and clicking and scrolling through digital portfolios. But mostly what I have been doing is crying on the inside.
The focus of this blog is on the changing winds of emerging media. There’s only one way to kick it off. Let’s pay homage to the emergence of the medium that changed it all…